Air Jordan 1 Retro Low To put it short, the Air Jordan 1 is the sneaker that it all began from. The first model worn by Michael Jordan was launched in 1985 and is the only Air Jordan model to feature a Nike Swoosh logo. The Air Jordan 1 violated the NBA uniformity policy. This caused Jordan to receive a $5,000 fine per game. This became the subject of a popular Nike advertisement. The Air Jordan 1 is still popular today and has been launched in more variations than any other Air Jordan model.