Created following years of research by Crest scientists, Crest Pro-Health Gum and Enamel Repair Advanced Whitening Toothpaste has been specially formulated for healthier gums and helps repair weakened enamel. With clinically proven enamel protection ingredients, it targets the gumline to neutralize plaque bacteria and prevent gingivitis while repairing weakened enamel. Unleash the power of stannous fluoride to help remineralize weakened enamel and eliminate the plaque bacteria near the gum line. This foamy toothpaste helps reverse early gum damage in 2 weeks* and can reach more places in your mouth, like around the gum line, leaving your teeth clean and strong and your gums feeling refreshed. From Crest, the #1 gum toothpaste brand in America. *Helps reverse gingivitis.