+++ Beyond Routine Cleaning +++ ROR stands for “residual oil remover.” Unlike other lens cleaners, ROR is designed to emulsify and remove the microscopic film of oil residing on the surface that is caused by environmental pollution. || +++ Delicate & Precious Surfaces +++Camera lenses to flat screen TVs. It has been used and tested on everything from multicoated lenses to beryllium surfaced contacts and has proven itself time and again to be the finest and safest lens cleaner on the market today. || +++ Difference in Brightness & Clarity +++ Most lens cleaners skate over the surface leaving behind the embedded residue that impairs clarity. Compared to ROR, that's not clean. || +++ The Best Optical Cleaning Formula +++ For decades the pros have regarded ROR as the best optical cleaning formula. From professional photographers, laboratories & hospitals, high-end optical manufacturers & eye glass boutiques to cleaning top-of-the-line flat screen TVs and computer monitors, ROR means clean.