Founded in 1977 by Josie Natori, the Natori company has stayed in business by being at the forefront of the fashion world with innovative and aesthetically pleasing designs. Josie Natori saw an opportunity to save women from bland and uninspiring designs, she incorporated floral pattern and eye popping colors into her creations. For the past 40 years we have maintained our design philosophy to create products as durable as they are beautiful. See for yourself why our loyal customers have continued to support us for over 40 years.