Why cotton? Why organic? Breathable cotton allows a natural balance of moisture, which means skin breathes and stays hydrated. Naturally soft & absorbent cotton is naturally the softest, most absorbent fiber available and is also ph compatible with skin. Gentle on your skin synthetic materials and super absorbent polymers (sap) can cause irritation and overheating to sensitive skin. Better for your body organic cotton is grown without the use of persistent pesticides which helps protect your body and limits toxic and long-lasting chemicals in our environment. Better for our planet the choice to purchase organic cotton is an important one. Organically grown cotton has less of an environmental impact than conventional cotton but it costs more to produce, so your decision is a direct investment in the future of our planet.