Ancestral Hunter Pet Treats are as natural as it gets- specializing in nose to tail pet treats. We never chemically bleach our treats or chews. Most cow ears have been stripped away of nutrients & chemically bleached white. No worries here, we never use any harmful chemicals. We believe in feeding as natural as it gets. Dehydrated cow ears are a fun crunchy treat for your pet. Our cow ears are minimally processed and still have the fur on them. Please keep in mind that fur will have color variations. Cow ears come in brown, light brown, and black colored fur. They are a healthier alternative to pig ears as they are lower in fat. NOTE: Furry cow ears are hand washed and dehydrated low and slow. Please keep in mind there may be dirt and natural debris on the cow ear. CHOKING CAUTION: Always supervise pets when feeding any treats or chews. This product may be a chocking hazard. Be cautious when feeding. Hold one end of the the product while your pet chews the other end to minimize gulping and swallowing the product.