The Heron HD3100 linear imager brings unmatched elegance along with the latest advanced technology to the modern point of sale. The sleek silhouette of the new imager enriched with multiple color-changing lights, innovative and modern design material, along with the audio speaker, amplifies the customer's brand experience at the point of sale. The Heron HD3100 imager differs from the usual color scheme of handheld devices by providing a stunning "black" or "white" color option.