Ultra Blue White Shampoo is an ultra high concentrate shampoo that does not contain soap or detergent. It's a natural, deep cleansing shampoo that removes stains, oxidation and odors. ULTRA BLUE WHITE is the ultimate whitening shampoo ever made! ULTRA BLUE WHITE is pH balanced, natural, bio-degradable and rinses clean. Leaves a fresh clean scent. Formulated for dogs, cats, horses, puppies, kittens, ferrets & farm animals.