Enduracool's Instant cooling technology now available in a hat! For cool on the go, the proprietary fabric has a technology that cools instantly when wet. This new technology is activated when the material is soaked with water, wrung out, and then snapped in the air to activate the cooling properties.
It works by absorbing moisture and perspiration into the fabric core where the unique radiator-like fiber construction circulates water molecules and regulates the rate of evaporation to create a prolonged cooling effect.