ABOUT MAGBAY LURES: MagBay Lures were born in Magdalena Bay, Mexico out of the desire to attract and catch more fish. Each design has been inspired and customized by anglers to meet the needs of what we have seen over the past 25 years fishing the Pacific and around the world. One of the many keys we have found is the perfect balance of mass and configuration that can give one lure enhanced creative action to ultimately intrigue more fish. MagBay Lures are consistently proven to catch all big game species. The quality and brilliance can be seen in any MagBay Lure you purchase.