Think bold. At Insta360, we champion the boldest, craziest, wildest of ideas and put them into action. When other people say “That's impossible”, we say “Let's do it”. From a cliff dive to a cinematic production, Insta360 cameras help you capture the magic in every moment. How It All Started In 2015, we founded Insta360 because we wanted a better way to share experiences. We'd been searching for a 360 camera that would allow us to share great moments with people anywhere in the world — not just snapshots or partial glimpses, but full, immersive moments. When we couldn't find the right gear to realize this vision, we decided to build it ourselves. We haven't stopped building since.