Pure Steel is is not just a scent, its a way of life. When you walk down the street at night, if the denizens of the night are more afraid of you than you are of them, this smell is for you. If you wear a beanie in the summer and sob over a chai tea while listening to John Mayer, don't you dare buy this air freshener. Chuck Norris and Cool Hand Luke both are top buyers of Pure Steel.