Baby Jolie Shampoo goes above & beyond mildness to help replenishing the essential moisture and nutrients that baby's scalp may lose during bathtime. With its Tear-free baby formula, it cleanses without stripping the natural oils of the scalp of your little one.The results are soft, shinny and healthy looking hair. It's safe and gentle composition removes dead cells, and when used regularly, Baby Jolie Shampoo may also help avoiding cradle cap build up. Our easy to rinse formula makes bath time a fun-non messy experience for mommies and babies. Tear Less: Gentle on your babies eyes. Balanced Formula: Removes dead cells without compromising the moisture of the scalp. T Hypoallergenic: Specially formulated to minimize the risk of allergic reactions. Paraben and Phthalate Free. Directions: Pump a small quantity of Baby Jolie Shampoo on your hand. Apply on your baby's scalp working into a lather. Rinse carefully. Although Baby Jolie Shampoo is tearless, avoid eyes and mouth area.