Brand Prada has always remained true to its original philosophy, even while experiencing significant growth in recent years. By emphasizing innovation, originality, quality and value, Prada has refined its vision to earn worldwide recognition. Contemporary optical design, unparalleled craftsmanship, exceptional warranty and superior customer care define Prada. Prada has made the ascent from humble beginnings, a boutique optical design company, to its current position: a global leader in affordable luxury eyewear. Prada uses state-of-the-art materials to craft its eyewear frames: premium cellulose acetate, ultra-lightweight titanium and color-rich stainless steel. Prada lenses are made from impact-resistant prescription material and provide 100% UV protection. They are also scratch-resistant and coated with superhydrophobic and anti-reflective treatments at no additional cost. From early design conversations, sophisticated eyewear brands like Prada develop innovative designs that feature layers of depth through the finest materials in optical. This commitment to craftsmanship delivers unmatched quality and timeless style that transforms eyewear from pure function to coveted pieces.