5.11 IS THE PIONEERING, PURPOSE-DRIVEN BRAND MAKING PURPOSE-BUILT GEAR FOR THOSE WHO DEMAND MORE OF THEMSELVES, FOR THE GREATER GOOD. Everything our customers do and everything we do for them is exponential. The more self-reliant they are, the more they can be relied upon. The more strength they build, the more they can protect others. The more they answer the call of service, the more they respect others who serve. The more we listen, field-test, design, build, and optimize, to help them be ready for anything, the more they can live a life bigger than themselves. That's the Always Be Ready® mission of a lifetime.