A Rich History of Looking Forward. As one of America's time-honored footwear and accessories brands, we have remained rooted in craftsmanship, design and comfort since 1928. But that's not what makes us iconic. For nearly 100 years, we've disrupted the industry; creating innovations in footwear that responded to changing American lives and reshaped the category. Yes, we honor the established, but it's our irresistible urge to challenge convention that defines us. We believe traditions begin with the audacity to create and celebrate something new. Always inspired by the possibilities of the future, we take the best of timeless American style and reinvent it to make it something better.