LITTLE TREES: WORLD-FAMOUS AIR FRESHENERS
CAR-FRESHNER, the maker of LITTLE TREES air fresheners, is the leading automotive air freshener company in the world, and partners with leading fragrance companies to develop the perfect combination of alluring scents. Since 1952, CAR-FRESHNER has delivered quality, brisk fragrances and scent blends that delight their customers. The LITTLE TREES brand has continued to develop innovative products like the environmentally friendly fiber can, an X-tra Strength hanging tree, and much more to capture the hearts and imaginations of their customers.

NEW FRAGRANCE INNOVATION
While a classic like Royal Pine will always remain a popular choice, the LITTLE TREES air freshener fragrances have expanded to include Caribbean Colada, Vanillaroma, New Car Scent, and all-time favorite, Black Ice.

WORLDWIDE REPUTATION
LITTLE TREES has enjoyed fame over the years, appearing in countless movies and TV shows and is a global symbol of quality and freshness. These products offer a choice in style while still delivering the reliable fragrances consumers know and love.

A SOLUTION FOR A MILK TRUCK DRIVER
In 1952, a milk truck driver in northern New York complained to Julius Samann about the smell of spilled milk. To address this issue, Julius combined exceptional fragrances with specialized blotter material and invented the first car air freshener. He gave it the shape of an abstract evergreen tree in honor of his 5 years extracting aromatic oils in the Canadian pine forests. These air fresheners were soon flying off the shelves and quickly gaining a strong international following.

RIGOROUS TESTING FOR THE PERFECT SCENT
With rigorous testing and quality control procedures to ensure each product meets fragrance, strength, and longevity standards, CAR-FRESHNER is committed to producing high-quality, long-lasting and affordable products that provide the best fragrance experience possible.