Swarovski Founded in Austria in 1895, Swarovski has become the world's premier jewellery and accessory brand, renowned for their reliably sparkling products. Founder Daniel Swarovski set out to achieve his goal of creating a "diamond for everyone" when he invented a machine that cut crystals more precisely than was possible by hand. Following centuries of creative collaboration and expertise, Swarovski became the leader of crystal cut creations and is proud to deliver extraordinary, everyday style to people around the world.