Disney Princess is a media franchise owned by the Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney in the late 1990s, the franchise spotlights a line-up of fictional female heroines who have appeared in various Disney animated feature films. The franchise currently comprises eleven female protagonists from ten different Walt Disney Animation Studios films and one Pixar film who are either royal by birth, royal by marriage, or considered a "princess" due to their significant portrayal of heroism in their film. Most of the unofficial Disney Princesses do not join the line-up either because marketing is not successful, their film's box office gross did not fare well, or they are too young. In Anna and Elsa's case, their franchise is so successful, that it was irrelevant for them to be included in the line-up.