SP CONNECT™ belongs to SP United Holding AG with locations in Germany, Austria, Switzerland, China and the USA. Founded by Thomas Krenn, the company began snowboard bindings in 1988 and later expanded into the automotive industry. Since 2002, private brands such as SP CONNECT™, SP Bindings and SP Gadgets have been produced in China and distributed worldwide. The company headquarters in Vienna coordinates sales, development and marketing. In 2016, SP CONNECT™ introduced the most versatile smartphone mounting system, which offers numerous uses for sports, leisure and everyday use with an innovative mounting mechanism.