In 1950, French entrepreneur Marcel Bich revolutionized writing by making the BIC Cristal Original Ballpoint Pen, with smooth and clean writing. Its innovation lies in the great combination of 3 elements: a tip, a perfectly spherical ball and a quality ink made in BIC factories. Since then, the company has continuously optimized its Cristal pen to guarantee impeccable quality. Over the years it becomes lighter, and its in-house ink is constantly optimized to allow for ever smoother writing. This pen now writes up to 2 times longer than most common ballpoint pens. A universal object, known and loved by everyone for decades, the BIC Crystal Pen has entered the daily lives of millions of men and women, students, professionals and designers around the world, bringing them satisfaction with every use. Iconic, it is even exhibited at the Museum of Modern Art in New York (MoMA) and the Musée d'Art Moderne/Centre Georges Pompidou in Paris where its timeless design continues to fascinate. Because only BIC does as well as BIC.