PetAg Fresh 'n Clean Oatmeal 'n Baking Soda Shampoo is a soothing blend of natural colloidal oatmeal, baking soda, aloe vera, pure water, and gentle cleansing ingredients. Its concentrated formula works into a rich, penetrating lather that washes away dirt and debris, leaving the coat clean, refreshed, and fragrant. It is Infused with protein to penetrate the hair fiber and gently clean your dog's coat, features plant-based cleansing agents and a scent that lasts up to 2 weeks with our Extended Scent Technology, and has an economical 15:1 concentration. This shampoo gently cleanses the coat to reveal natural luster and shine and naturally deodorizes the skin and coat with baking soda while re-moisturizing the skin and coat with the hydrating power of vitamin E and aloe vera. The shampoo is pH balanced for the pet's skin and coat. Dilution Directions: Pour 1 cup (8 fl. oz.) of product into a 1-gallon container and fill with water. Makes 16 gallons. Directions for Use: Wet coat with warm water. Pour diluted shampoo along the dog's back. Work shampoo into coat. Add more, if needed. Rinse thoroughly. Repeat if necessary. PetAg is dedicated to helping animals lead healthy, vital lives by providing the most effective products, formulated with the highest quality ingredients and supported by state-of-the-art quality control and research. Over the years they've grown by expanding their line of innovative products that increase and enrich the lives of every animal, every day. PetAg provides pet owners and animal professionals with the most effective pet products, including milk replacers, nutritional and health supplements, and grooming supplies.