Healthy Breeds Smelly Dog Shampoo contains baking soda, a natural cleanser and deodorizer, and aloe vera, which is known to soothe irritated skin. Excellent as an all-purpose cleansing and deodorizing shampoo. Ideal for use on dry or normal skin and coats. A non-irritation, non drying, hypoallergenic formulation which leaves the coat lustrous, soft, supple and tangle free. It is pH adjusted with added coat conditioners. It can be used at full strength or you can dilute it up to 12-1.