Stratford Pharmaceuticals Aloe and Oatmeal Shampoo and Conditioner is a hypoallergenic, soap-free formulation with Nano-Encapsulated Vitamins that provides relief from itchy, scaling and sensitive skin. Contains emollients to restore natural moisture to the skin. Stratford Pharmaceuticals Aloe and Oatmeal Shampoo and Conditioner for Dogs and Cats, Sensitive Skin Formula Soothes and Moisturizes Dry Skin, 12-Ounce. Made-in-the-USA from the same all-natural botanical extracts as human shampoo, but PH balanced for pets. This luxurious botanical shampoo is specially formulated to gently cleanse and soothe your pet's coat, and moisturize dry, flaky sensitive skin. Pure oatmeal, aloe, and chamomile cleanse without irritation; coconut oil conditions while imparting a wonderful pina colata fragrance. The light and refreshing Botanical formula fragrance soothes the senses and imparts a gentle scent throughout your pet s skin and fur. Designed for use on all dogs and cats as well as furry mammals small and large. Usage instructions for best results: Gently massage a small amount into damp fur, avoiding eyes and ears. Work lather from the tail to the shoulders. Rinse well with cool, clear water. Repeat for extra cleaning or deodorizing. Towel dry, then brush through fur periodically until coat is completely dry. May be repeated as often as you prefer without fear of drying skin fur.