SeaVees pioneered the coastal California lifestyle with the introduction of this style in June 1964. In doing so, the brand captured the Golden State in its Golden Age. In June 1964, SeaVees emerged on the scene as "the new way to go casual" with this silhouette featured in its advertising campaign found in mainstream magazines such as Playboy and Reader's Digest. Each pair sold from our SeaChange collection allows us to regenerate one foot of coastal kelp forest thorough our partnership with SeaTrees. Seatrees is a non-profit organization who work to restore coastal ecosystems and ocean health globally.