Relive all the greatest moments in Dallas football with the perfect personalised Cowboys gift:. Made from the hometown Dallas Morning News newspaper headlines of the time, and with coverage beginning in 1960, the year of the franchise's debut season, this fine piece of Cowboys memorabilia guides you through the decades, revisiting all the key moments from the Cotton Bowl, Texas Stadium and AT&T Stadium, right up until the underwhelming 2020 season, which saw the Cowboys go 6-10. In the 1970s, Dallas reached five Super Bowls in nine years, winning the 1971 and 1977 Championships. This was the Tom Landry era, a period of time which saw “America's Team” become the only NFL franchise to ever record 20 straight consecutive winning seasons (1966-85). In the 90s, the charge was led quite literally by Emmitt Smith, a man who would become the NFL's all-time leading rusher, as the Cowboys won three Super Bowls in four years between '92 and '95. The Cowboys boast the highest all-time winning percentage of any NFL team, perhaps an indication as to why Forbes named the franchise the most valuable sports team on the entire planet in 2015.