Chum cloud is a blended menhaden oil designed to sink in the water column and disperse creating a cloud of baitfish scent. One-eighth teaspoon of chum cloud, dispersed, yields a cloud over 2 feet long containing billions of tiny scent droplets chum cloud can be dripped over the side of the boat, soak trolling Baits to increase Bite percentage, mix with your favorite ingredients to make a custom chum recipe. Chum cloud is "sinking" menhaden oil. Chum cloud is excellent for king mackerel, cobia, striped bass, most pelagics, Snapper and grouper. Dilute chum cloud with water. Requires no refrigeration. Tournament proven