More Than A Bait, An Attitude - BOOYAH means more than just the top baits in bass fishing. BOOYAH is an attitude that says you're an angler to be reckoned with -- someone who knows how to catch ‘em and uses the best-of-the-best to do it. BOOYAH is carrying the heaviest sack across the weigh-in stage, and pretending you don't hear the whispers at the ramp. It's the go-longer, hit-harder, live-bigger bait company with a name you hear echoing across the water everywhere mighty anglers pursue the king of fish. BOOYAH. It's more than a bait. It's an attitude.