The True Grip Handle creates a 90 degree ergonomic, comfortable, and stable platform for gripping the fishing rod. By changing the holding position and grip style of the fishing rod, you reduce fatigue, muscle strain and stress on your hands, wrists, back and shoulders. The handle is attached securely with velcro straps and will fit almost any fishing rod on the market. The handles are easy to use by people of all ages, from the beginner to the avid fisherman to the Wounded Warrior that served our Country. These handles help you fish longer and stay stronger while you reel in the big one.