Black and Blue men's cologne is an official fragrance of the Professional Bull Riders (PBR) and is the ultimate expression of strength and determination. This scent features alluring hints of citrus, sage and lavender followed by notes of pepper, jasmine, orange flower, sandalwood, moss, and patchouli. Established in 1969, Tru was built through handshake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality. Over 5 decades later, we continue to build upon our core commitment to high quality goods, while honoring a timeless blend of authentic western style.From the dirt of the arena to the farmlands that grow our country's food, our fragrances are crafted for the people who work to keep the western spirit alive. Welcome to Tru Western!