Ariat is a leader in developing advanced technologies to deliver products that outperform in a variety of demanding environments. The brand partners with world-class biomechanical research groups and testing labs to improve product performance, comfort, and durability – while focusing on real-world product functionality. Ariat works with global suppliers to develop new materials that are lighter, cooler, and more durable than anything in the market. The brand field-tests all of its products to consistently raise the bar for functionality and style.