Healthy Breeds Oatmeal & Aloe Shampoo is a soap-free formulation made with colloidal oatmeal and vitamins to relieve dry, itchy skin. This hypoallergenic shampoo works as a natural cleanser, cleaning the skin without harsh irritating chemicals, leaving their coat clean, smooth and manageable while helping to restore natural moisture and emollients. Safe to use with your pet's topical treatments. May be used as often as necessary as it will not strip their coat of it's natural moisture.