These are the Original Hot Spot flashers. Made in Canada of high-tech Buterate plastics, these flashers are unmatched in their brilliant color characteristics. The Hot Spot Original has a unique plastic shape which provides a rolling action with a pronounced "tail kick" which attracts salmon and other species. The main advantage of flashers is their effectiveness at drawing salmon to your lure, attracting fish from as far away as a couple hundred yards through their flash and vibration.The Hot Spot Lures Original Flasher measures 11.125" - not including the snap/swivel.