The Rapala Family Tree has roots that go deep into the history of modern fishing, while it's branches spread wide, arching over the fishing world.
Our promise is that no Rapala item will ever reach the eager hands of an angler if it is not extremely effective at its intended function
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At Rapala, we feel it's our responsibility to provide anglers with their tools of the trade. The lures, tackle and accessories they need to be effective anglers.
