Petology's Vibrant Whitening Shampoo is a breakthrough, advanced, sulfate-free deep cleanser that gives your dog's coat a white, bright, shimmering effect. It includes a blend of gentle cleansers and energizing lemon oil that provide a rich, creamy lather. Our proprietary formula is combined with a patented moisturizing complex and vitamin blend. Our advanced pet odor eliminating complex, with a fresh floral scent, leaves your pet smelling fresh for days. All Petology formulas include: NaturShine - Petology's patent canine sebum substitute keeps the skin pH balanced, forms a protective barrier for healthier skin and provides brilliant shine for beautiful coats. Vitacon: a patented vitamin complex of A, B-12, D, E, Green Tea and Chamomile that provides outstanding benefits to pets' skin. PMC (Plant Moisturizing Complex): a natural, plant-derived compound that provides instant, deep hydration and generates a moisture reservoir that lasts for up to 72 hours. DIRECTIONS: Wet coat, apply a generous amount of shampoo and work into a foaming later (avoiding contact with eyes and ears). Rinse thoroughly with water. For conditioning between baths, always use Petology's Vibrant Whitening Daily Spray daily.