about the mountain

individuality
at The Mountain, we believe that your clothing should tell a story. Not just any story. Your story. This is why we offer the boldest designs on uniquely hand-dyed apparel, to offer you a powerful vehicle of personal expression. Bold animal faces, quirky prints, scenic backdrops and more tell your story and become instant conversational pieces. We hope –no, we insist –that when you put on a mountain shirt, you will embrace your originality and unapologetically demonstrate your character.

eco-friendly
at The Mountain, we are pretty proud of our eco-friendly approach, a mindset that has been with us since our first print in the 90s. From day one, we've put the environment first by choosing water-based inks and organic dyes as the foundation of our production process. Since then, our eco-friendly mindset has expanded and evolved into something that makes us pretty unique in our industry.

community
at The Mountain, we are many things. We are mothers, fathers, Sons, daughters, creators, innovators, influence we are all different, but we are all human. This commonality is what motivates our mission to give back. We dominate a portion of every t-shirt sale through one of our purchase with a purpose collections to bolster our communities both local and globally. We also give back a portion of each sale to the artist that created it, a practice we have proudly followed since day one. Finally, we wouldn't be The Mountain without you, our fans who share our passion, Live our spirit and whose lives are stories waiting to be told.