Like kids who never grow up, our dogs and cats are completely dependent on our choices to ensure their well-being. And, just like for us humans, one of the biggest influences on their health is their diet. It affects how they grow, how they feel, and even how long they live. We owe it to them to feed them food that makes them happy as much as it keeps them healthy. The original idea that brought NOW FRESH to life was simple. Pets deserve food that is made with the same love & care as we put into preparing meals for the human members of our families. We owe it to them to choose only the best ingredients like fresh meat and nutrient-rich superfoods, and to keep processing to a minimum to preserve nutrients and flavor. Our goal was to make it easy for ourselves, and countless like-minded pet parents, to feed our four-legged friends a mouth-watering, healthy, and trustworthy meal, tailored to their specific age and size. Mission accomplished. NOW FRESH healthy dog & cat food recipes are made with natural ingredients like chicken, turkey, duck, lamb, pork, cod and salmon, and are carefully crafted to support healthy weight and overall wellness. Try NOW FRESH recipes for puppies, kittens, adult & senior dogs and cats.