Meet the new and improved Pura Baby Wipes, even softer and stronger, with the same trusted skin-safe credentials parents know and love. Designed for delicate skin, these wipes offer cloud-like softness, enhanced cleaning and improved sustainability, all in one gentle wipe.
Made in the UK, Pura baby wipes are completely plastic-free and made from responsibly-sourced, plant-based fibres and carefully selection lotion ingredients. Our cloth's three-layer design works to maximise cleaning performance while staying soft against baby's skin. The innovative structure helps lock moisture into the wipe, preventing drips and waste, while releasing just the right amount of lotion when you need it.
The gentle lotion is made with 99% water and organic aloe vera, helping to soothe and protect skin during changes. Free from toxins and chemicals of concern on EWG's list like chlorine, perfume, and alcohol, they're also certified by Allergy UK and British Skin Foundation - giving you complete peace of mind with every single wipe.
Pura baby wipes are Vegan Society certified and accredited by EWG VerifiedTM, Allergy UK and the British Skin Foundation, giving parents confidence at every wipe. Wrapped in a newly designed, fun and engaging pack featuring Pura's cheeky spokesbabies.
Gentle on skin, effective on mess, and thoughtfully made, Pura Baby Wipes are a change parents can feel good about.