These sneakers are for the Air Max and Florida superfan. We created a modern interpretation by combining elements from past models (like the AM180 textured Nike Air unit and the AM90-inspired heel cup) for a shoe that maxes out your game day style. Nike Air Max Origins Revolutionary Air technology first made its way into Nike footwear in 1978. In 1987, the Air Max 1 debuted with visible Air technology in its heel, allowing fans more than just the feel of Air cushioning—suddenly they could see it. Since then, next-generation Air Max shoes have become a hit with athletes and collectors by offering striking color combinations and reliable, lightweight cushioning.