Reebok is an inspirational athletic lifestyle company that has always lived at the intersection of sport and style.​ Their fitness heritage gives them credibility in the sports space while their foundation in Classics gives them a foothold in lifestyle.​ Reebok makes products that inspire human movement—and they advocate for human rights for all. Reebok is a brand that gets people moving, that encourages sport and movement. Reebok is here to inspire you to be your best self. Reebok is guided by the fundamental belief that LIFE IS NOT A SPECTATOR SPORT. ​No matter who you are, where you came from, how you move, or what you look like –​ everyone deserves to move freely.
Reebok was founded for one of the best reasons possible: athletes wanted to run faster. So in the 1890s, Joseph William Foster made some of the first known running shoes with spikes in them. By 1895, he was in business making shoes by hand for top runners; and before long his fledgling company, J.W. Foster and Sons, developed an international clientele of distinguished athletes.