Puma's Bringing Back An Icon. Born In 1968, The Puma Roma Was Originally Created To Celebrate The Italian Euro Cup Win And Became A Sport Turned Street Sensation Overnight. Today, Over 50 Years Later, The Roma Is Back With Its Signature Sleek Look And Gum Rubber Sole. This Version Features Comfort Enhancing Features Such As A Thick Padded Tongue And Arch Supports.