Strike King's Perfect Plastics are the softest, saltiest plastic lures ever producted and feature Strike King's exclusive coffee secnt (patent pending). These baits contain the world's best blend of soft plastic ingredients. This allows the use of large amounts of salt yet keeps the bait soft, pliable and fishable. Coffee adds to the appeal as it masks human scents and oils and causes added bites and longer hold times which increase your hook-up chances.