ULTRA-RICH DAILY BABY MOISTURIZER: A deeply nourishing body butter with a silky-smooth finish and warm, cozy sweet vanilla scent — gentle enough for newborn skin, perfect for daily use after bath time, and rich enough to protect and strengthen baby's delicate skin barrier all day long
SKIN-LOVING INGREDIENTS: Formulated with Shea Butter to restore moisture, Argan Oil to soften and smooth, Jojoba Oil to balance skin's natural oils, Rice Bran Oil for antioxidant protection, Sweet Almond Oil to condition and soothe, and Squalane to lock in lasting hydration
EWG VERIFIED & DOCTOR DEVELOPED: Formulated by a team of board-certified dermatologists and pediatricians with 40+ years of combined experience. Free from, parabens, mineral oil, petrolatum, lanolin, PEGs and phthalates
HOW TO USE: Apply generously all over slightly damp skin after bath time for deep, long-lasting moisture. For extra dry areas layer over the PROUDLY All Over Balm. Can also be applied throughout the day as a moisture check-in on especially dry patches
AWARD WINNING BABY CARE: Co-founded by Gabrielle Union & Dwyane Wade, PROUDLY is the first baby brand dedicated to the needs of Black & Brown babies and their extra-special skin — honored on Oprah's Favorite Things 2023 and featured on Good Morning America