Made By Dentists for Kids. As dentists and mothers, we understand the importance of making oral care fun for our kids and youngest patients. That's why we created a collection of safe, effective toothpastes and toothbrushes that engage their creative little minds while protecting their gorgeous smiles. When it comes to our anticavity toothpaste for kids, we always include Sodium Fluoride as the key ingredient in preventing cavities and gum disease, and we never use artificial dyes or any potentially harmful ingredients. We know that oral care routines look different for every child. So, don't stress! Have fun and know that, even if it's not perfect at the beginning, you're setting your child up with a healthy habit for life.