Purex natural elements laundry detergent going green doesn't mean you have to compromise on clean. It may be hard to Believe, but Purex natural elements is an affordable, hypoallergenic, and dye-free laundry detergent containing traditional and plant-based cleaning ingredients and natural fragrance extracts. Simply put, it is a great option when looking for green or sensitive skin laundry detergent. Purex natural elements provides the deep-down clean that you've come to expect from Purex. Containing naturally-sourced ingredients and natural fragrance extracts, it's the perfect alternative to homemade laundry detergent.