Since 1984, Burt's Bees™ has been working with nature to create products that nurture your skin. We believe that pets are family, so we're bringing the same natural attention and care to your closest furry friends. Our dental formulas leverage the superior hygienic benefits of Manuka Honey, a dark, nutrient-dense honey from a single floral source in New Zealand & Australia, combined with coconut oil to help maintain a clean oral environment in a pleasant flavor pups enjoy. This toothpaste is formulated just for dogs with a fresh mint flavor, so you'll be on your way to fresher kisses in no time! Directions: For first time brushers, place a small amount of toothpaste on your finger and invite the dog to lick it off. Slowly progress to rubbing your finger along the dog's gumline and teeth. Then put a small amount of toothpaste on a Burt's Bees™ toothbrush and repeat. Always make this a positive experience for your dog. For best results, brush daily. Warnings: Avoid contact with eyes. Keep out of reach of children. Store at room temperature. Not intended for human use.