The Berkley power bait sick fish swim bait fishing lure was designed by elite Series veteran Pro and swim bait guru skeet Reese. The soft bait is built to mimic the look and movement of forage fish. The soft, full-bodied swim bait features a realistic swimming action at both fast and slow retrieves. Perfect for a variety of applications, the bait can be rigged weedless on a weighted or unweighted EWG hook, a jig head, and even an umbrella rig. Available in a number of skeet's favorite colors, the lure is infused with power bait attractant to lure hard-to-catch fish and keep them from letting go.