Image is transferred onto the surface of the tag using high quality inks and heat press. Proffessionaly made, image will not peel or scratch off. Exceptionally vivid bright colors will add personality to your vehicle. Please send a message with your personalization info(Name, Font Choice). We will send a proof of your tag design. We require your approval on the design before we can make and send your tag. Use Gift Message to send us your personalization info.