Introducing Tissot x Damian Lillard, a collaboration that embodies the convergence of "Dame Time" and the timeless essence of Tissot. The PRX Powermatic 80 Damian Lillard Special Edition watch blends the well-known features of the PRX with unique elements that reflect Lillard's personality and career. Based on the gold PVD model variant, this timepiece boasts a distinct black dial embossed with the number '0', a nod to Lillard's jersey number. The second hand features Damian's monogram, a subtle yet meaningful change. On the other side of the watch, the transparent case back offers a unique visual: the famous 'Dame Time' celebration. This element adds a layer of depth and narrative to the watch. The flange of the watch reveals more personal details, with each quadrant telling a part of Lillard's story. 'DAME' and 'TIME' adorn the top left and right corners respectively, synonymous with Lillard's on-court moniker and clutch performances. The bottom right corner, marked 'DDKK', is a heartfelt homage to his family: Damian, Damian Lamonte Ollie, Kali Emma Lee, and Kalii Laheem. The bottom left corner boldly states 'YKWTII', an acronym for 'You Know What Time It Is', setting the stage for those iconic 'Dame Time' moments.