Customers shouldn't need to rely on "double cupping" their paper hot cups to avoid burning their fingers. Dart's "café g" stock printed foam cups keep hot beverages hot and cold beverages cold while remaining comfortable to the touch. Because this premium line of insulated thermo-glaze cup keep beverages at their proper serving temperature, coffee will taste fresher longer than when it's served in a paper cup. The café g coffee-themed design incorporates a subtle color coding system to help customers and employees identify the correct cup size. Simply look for the color of the cup, saucer, and napkin in the diamond. Advantage: provides full beverage option. One lid size fits 12 through 24 oz cups. Upscale appearance. Looks expensive. Improves portion control. Complements gourmet coffee image and décor. Allows cashier to determine exactly what size is being purchased. Beverage can be consumed without alteration, allows froth to remain. Benefit: attracts additional customers. Reduces customer confusion and conserves storage space. More pleasurable drinking experience and better taste. Enhances company image. Able to charge higher prices for increased profits. Increases profits. Increases impulse sales. Avoids mis-charging customers and losing profits.